Sustainability at The Root Co.
We’re on a mission to be the world’s most sustainable Ginger Beer brand.
So yes, pretty punchy. But we’re very committed and well on our way.
Here's what's been happening:
1. THE ROOT CO. IS B CORP CERTIFIED!
Certified B Corporations, or B Corps, are companies that meet high standards of social and environmental performance, transparency and accountability. And that’s exactly what we’re all about.
So it really is a huge deal to us that as of February 2024, we are 🎉 Officially B Corp Certified 🎉
We're buzzing the B Lab UK team recognised our commitment to using business as a force for good and have welcomed us into the very impressive (and slightly intimidating) B Corp community. Let's go!
2. We've built a Better Supply Chain
The five ingredients that go into our drinks are all single-origin, and we are proud to include that detail on the back of every can.
Our supply chain for Ginger is particularly important to us. The Root Co. directly import fresh Tanzanian Ginger straight from smallholder farms in the north-east, near Mt. Kilimanjaro.
We are paying our farming partners better-than-fairly (+10% on asking price), enabling them to expand and streamline operations.
3. We've chosen cans over bottles
We use aluminium cans for our drinks as it is the cleanest and easiest-to-recycle packaging available, requiring 60-90% less energy than bottled recycling. They're lighter and more packable than glass too, which makes our cycling easier. Boom.
4. we reuse our pomace
Err.. what is pomace?
When you juice as much Ginger and Lime as we do, you end up with a by-product of a load of semi-dry, organic pulp matter (basically blitzed up ginger and lime). Luckily, this makes a cracking natural fertiliser.
So we bag up over 1,000kg of this loveliness and leave it with Neil at Burrow Farm (near our manufacturing site in Devon) to help with his organic dairy operation.
5. And we Deliver by bicycle (where sensible)
Cycling is our go-to fulfilment option in London. We can carry nearly 40kg of Ginger Beer between us, and we’re often found zooming around town with very large yellow backpacks on.
Zero emissions, good exercise and probably one of the fastest ways to get around. Check out the antics on Instagram.