1. B CORP
Certified B Corporations, or B Corps, are companies that meet high standards of social and environmental performance, transparency and accountability. And that’s exactly what we’re all about.
So it really is a huge deal to us that as of February 2024, we are **Officially B Corp Certified!**
We're buzzing the B Lab UK team recognised our commitment to using business as a force for good and have welcomed us into the very impressive (and slightly intimidating) B Corp community. Let's go!
2. Supply Chain Transparency
The five ingredients that go into each of our drinks are all single-origin, and we are proud to include that detail on the back of every can.
Our supply chain for Ginger is particularly important to us. The Root Co. directly imports fresh Tanzanian Ginger straight from ONE smallholder farm in Mkomazi.
We've now visited our farmers, Dan & Juma, twice. After our visit in March 2025, we summited Mt. Kilimanjaro to raise money for equipment upgrades at their farm. We donated >£2.6k for sprinklers, hoses and tarps.
3. We've chosen cans over bottles
We use aluminium cans for our drinks as it is the cleanest and easiest-to-recycle packaging available, requiring 60-90% less energy than bottled recycling. They're lighter and more packable than glass too, which makes our cycling easier. Boom.
4. we reuse our pomace
Err.. what is pomace?
When you juice as much Ginger as we do, you end up with a by-product of semi-dry, organic pulp matter (the more fibrous parts of ginger root). Luckily, this stuff makes a great natural fertiliser.
Our juicing partner in Nairobi, Orchard Natural Products, ensures that this pomace is taken to smallholder farmers in Kenya to keep our process as circular as possible.
5. SEA FREIGHT
We have recently cut down on c.80% of our carbon emissions from sourcing our ginger by using sea freight rather than air freight to transport our frozen juices.
In June 2025, we filled a whole 40ft sea container with 80 drums of frozen juice (see photo), and sent it on its way from Mombasa to Southampton. Efficient? Yes. Scary? Also yes.
6. And we Deliver by bicycle (where sensible)
Cycling is our go-to fulfilment option in London. We can carry nearly 50kg of Ginger Beer between us, and we’re often found zooming around town with very large yellow backpacks on.
Zero emissions, good exercise and probably one of the fastest ways to get around. Check out the antics on Instagram.
