Will, Founder & Chief
Started The Root Co. in 2021. Former Management Consultant with OC&C.
Strength: Medium // Weakness: 1kg Tubs of Peanut Butter
Loves: Cryptic Crossword // Hates: Spending a Sunny Day Indoors
Strange Skill: Remembering Niche Song Lyrics
"I'm incessantly chatty and I like logistics. And food. And running."
Sam, Operations Director
Joined Will in 2024 after discovering himself travelling (and an Engineering degree).
Strength: Silly Haircuts // Weakness: Hummus
Loves: Building Sh** // Hates: #VALUE! #REF!
Strange Skill: Minesweeper
"Football, guitar, devil's advocate - I play them all. On a 826 day cryptic crossword streak by the way. How's that, Will?"
Maddi, Sales & Marketing
Joined the team in 2025. Came for the ginger beer, and stayed for the office dog (love you Moon)!
Strength: Pulling off fluffy hats // Weakness: Speling
Loves: Complaining about her lunch // Hates: Her Lunch
Strange Skill: Sneaking ginger beer into EVERY social occasion
“Anyone who’s seen our Instagram has already witnessed my ginger-beer-fuelled antics. If you haven’t, you’re missing out (for now).”
Moon, Wellness Supervisor
Joined the team in 2026 after a short but distinguished career as a model.
Strength: Hears everything // Weakness: Too easily led by others
Loves: The company // Hates: Independent working
Strange Skill: Staying pawsitive in ANY situation
"Woof"
