Will, Founder & Director
Started The Root Co. in 2021. Former Management Consultant with OC&C.
Strength: Medium // Weakness: 1kg Tubs of Peanut Butter
Loves: Cryptic Crossword // Hates: Spending a Sunny Day Indoors
Strange Skill: Remembering Niche Song Lyrics
"I'm incessantly chatty and I like logistics. And food. And running."
Sam, Strategy Director
Joined Will in 2024 After Discovering Himself Travelling (and an Engineering Degree).
Strength: Silly Haircuts // Weakness: Hummus
Loves: Building Sh** // Hates: #VALUE! #REF!
Strange Skill: Minesweeper
"Football, guitar, devil's advocate - I play them all. On a 826 day cryptic crossword streak by the way. How's that, Will?"